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CV Getting Rejected by ATS? Fix Your Sales Representative CV

Most CVs are filtered out by ATS before a human ever sees them. Make sure yours gets through.

If you are applying through job boards or company sites, your CV is scanned before a human ever sees it. You have the experience. You have the skills. But your applications disappear into the void. The problem is not you. ATS systems reject CVs with formatting issues, missing keywords, or layouts they cannot parse. ATS systems do not read CVs the way humans do — what looks fine to you can fail silently. One small fix can make the difference.

Thousands of qualified applicants fix ATS issues here before applying.

Common Sales Representative CV Issues

  • No quota or revenue numbers mentioned
  • Missing CRM experience (Salesforce, HubSpot)
  • Vague "sales experience" without metrics

Tailoring Tips for Sales Representatives

  • Always include quota attainment percentages
  • Specify CRM and sales tools experience
  • Quantify deal sizes and revenue generated
Key skills to highlight: B2B sales cold calling Salesforce pipeline management quota attainment negotiation CRM

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How ATS Systems Screen Your CV

Applicant Tracking Systems (ATS) parse and rank CVs before any human sees them.

Keyword Matching

ATS scans for specific terms from the job description. Missing keywords = lower ranking.

Parsing Limitations

Complex layouts, tables, headers/footers, and graphics can break parsing entirely.

Section Recognition

Standard headings like "Experience" and "Skills" help ATS categorize your information correctly.

Common ATS Issues to Avoid

  • Headers and footers (often ignored by ATS)
  • Multi-column layouts
  • Graphics, logos, and images
  • Unusual fonts or text boxes
  • Acronyms without spelled-out versions

What You Get

  • Upload your CV and see it in ATS-friendly formats instantly

  • Identify formatting issues that cause automatic rejections

  • Align your CV with job-specific keywords that ATS systems scan for

  • Download a clean version ready for online applications

5-Point ATS Checklist

Free checklist: Ensure your CV passes ATS screening before you apply.

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Frequently Asked Questions

Many CVs are filtered out because the formatting is hard to parse, key sections are unclear, or the CV lacks role-specific keywords from the job description. Even qualified applicants can be rejected before a recruiter sees the CV.
An ATS-friendly CV uses a clean structure with standard section headings, readable fonts, consistent formatting, and keyword-aligned content. It avoids complex layouts that can break parsing.
Start by using a clean, ATS-friendly format and tailoring your skills and experience to the job description. Small improvements in structure and keyword alignment can significantly improve visibility in screening systems.
Yes. Tailoring helps your CV match the role requirements and increases the chance it passes automated screening and is relevant to recruiters scanning for specific skills and experience.
It can. Some layouts are easier for ATS systems to read. Using a clean, ATS-friendly template improves parsing reliability and reduces the risk of missing key information.

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